BUILDING THE FUTURE
OF DIGITAL IN AFRICA

How many entrepreneurs in South Africa know the value of a mentor? Before we tell you how to find a virtual mentor in 2022, Here is the definition of a mentor and how entrepreneurs and startups could benefit from having one.

There is nothing more frustrating than looking for a service provider in the fields of business, marketing, web development, IT and many more but you just don’t know where to start.

WhatsApp Business can help boost awareness of your products and services, answer any FAQs timeously and enable you to connect with your customers on a more personal level.

We all know the traditional Out-Of-Home (OOH) as a form of outdoor advertising such as billboards and the like. With most marketing channels going digital, it only makes sense for OOH to take a step in the same direction.

It’s near impossible for a new business to launch with thousands of customers. This is because finding customers is an obstacle that many budding business owners face, often because they don’t know where and how to market their businesses.

SME South Africa announced on Friday, 2 July, the expansion of its online platform with the introduction of a powerful e-commerce solution. SME South Africa is a content hub that provides entrepreneurs with business tools and resources to further develop their businesses.

Lead-based marketing should be a part of all small businesses’ digital marketing efforts. In the wake of the global Covid-19 crisis, it has never been more important for businesses to get access to qualified leads and generate sales, especially if they are to stay afloat.

Half of South Africa’s SME owners indicate that technology poses a challenge in the running of their businesses. This is according to the SME Landscape Report: An Assessment of South Africa’s SME Landscape: Challenges, Opportunities, Risks & Next Steps’ 2018/2019 (SME Landscape Report).